Apprentice

I was telling my friend Greg Skelly about this Bogger the other day and invited him to post things on it as well so without futher a do here is his first post:

There was a rerun of last week's Apprentice on tonight. Since I already knew the winners and losers from last week's show, I could study and analyze their performances on last week's task and identify why the losers lost and the winners won.

Magna met in person with customers and asked them to identify their office supply needs. They also met in person with Staples executives and asked them to name some customer needs. The other team, Net Worth, did neither. Magna won in a landslide; the customer focus group favored their product highly. The lesson: Never underestimate the power and benefit of a focus group, and of meeting in person. "Telephone meetings never accomplish nearly as much as face to face meetings," Trump said afterwards. No kidding.

I know that from my own experience in CollegeWorks, it's much much much easier to convince someone to go with you, or your product, or your idea when you present it to them in person. Take your business to the customer to succeed.